gNext™ implemented Zoho the right way. In just 3 weeks.

Overview

• Software company providing all-in-one platform for infrastructure asset inspections
• Challenge: Zero visibility into marketing and sales initiatives driving revenue
• Solution: Complete Zoho implementation with full-funnel reporting and Google Ads integration
• Timeline: 21-day transformation

Executive Summary

• Company: gNext Labs
• Industry: Software - infrastructure asset inspection platform
• Challenge: Lack of marketing and sales funnel visibility
• Previous failure: Another consultancy had attempted unified dashboard but failed to deliver actionable reports

Customer Quote from Jamie, Marketing Demand Generation Lead at gNext Labs:“Our team at gNext really enjoyed working with Drew as our Zoho consultant for Sales and Marketing. Not only does he have extensive experience in Zoho, but he really gets what’s needed to align sales and marketing and move the needle by tying tracking to marketing and sales activities.”

Problem Statement and Key Challenges

• Zero visibility into which marketing and sales initiatives were driving revenue
• Marketing decisions based on guesswork rather than data
• Inability to allocate resources effectively or optimize campaigns
• Previous consultant failure left them without meaningful reporting
• No clear view of what marketing efforts were working

Proposed Solution(s)

• Full Zoho CRM implementation with focus on sales and marketing alignment
• Complete reporting system for real-time pipeline insights
• Marketing attribution tracking system
• Google Ads integration with keyword-level tracking
• Structured, data-driven approach to funnel visibility

Implementation

• Timeline: 21 days
• Configured Zoho CRM for complete funnel transparency
• Set up Google Ads integration for granular tracking
• Built comprehensive reporting dashboards
• Implemented marketing attribution system

Results

• Full-Funnel Reporting: Complete transparency into marketing and sales funnel with real-time pipeline insights
• Marketing Attribution Clarity: Exact tracking of which campaigns, sources, and initiatives drive leads and revenue
• Google Ads Integration & Keyword Tracking: Ability to drill down into specific ads and keywords generating high-value leads
• Improved ROI: Smarter ad spend through detailed performance data
• Scalable Growth: Data-driven foundation for confident marketing expansion