How to Pick The Right Zoho CRM Option

For small businesses trying to streamline operations and grow revenue, choosing the right CRM can feel overwhelming. If you’re comparing Bigin vs Zoho CRM, you’re already on the right track by exploring Zoho’s ecosystem. But which Zoho product is the right solution for your company? In this guide, we’ll break down the essential and advanced features, business use cases, integration capabilities, and pricing so you can confidently decide.

The CRM market offers a wide range of solutions tailored to different needs, and Zoho Bigin and Zoho CRM are positioned to serve distinct needs.

At Brockbank Consulting, we specialize in Zoho implementation. We’ve helped 141+ businesses unlock Zoho’s full potential using our proven ZBlitz framework. Let’s dive into which CRM will truly help you do less and achieve more.

‍

Bigin vs Zoho CRM: Overview of the Two Platforms

‍

What is Zoho Bigin?

Zoho Bigin is a simple CRM built for small businesses that want to get organized without overwhelming complexity. It’s known for its intuitive, user-friendly interface, affordable price, and ability to track progress through visual sales pipelines.

‍

Zoho Bigin Overview

• Basic pipeline management
• Contact and company management, including organizing and utilizing contact details for effective sales and lead prioritization
• Mobile apps for on-the-go sales teams
• Integration with Google Workspace and other party tools
• Automation for repetitive tasks

‍

What is Zoho CRM?

Zoho CRM is a more powerful tool designed for growing companies and teams needing advanced customization. It supports robust workflow automation, detailed analytics, and customized reports.

Zoho CRM Overview

• Multi-layered sales process support
• Advanced lead scoring and nurturing
• Custom modules, custom fields, and layouts
• Advanced record management and manipulation for complex business processes
• Seamless integrations with Zoho Analytics, sales order systems, and more
• Deep-level automation, dashboards, and security controls

‍

Zoho CRM vs Zoho Bigin Differences

Zoho Bigin is best for small businesses that need a simple, easy-to-use CRM to manage their sales process and move beyond spreadsheets. Zoho CRM, on the other hand, is built for growing companies that need advanced features, deeper customization, and strong integration capabilities with tools like Google Workspace and other Zoho products. Bigin offers an affordable price with essential tools, while Zoho CRM’s higher cost brings more flexibility, automation, and analytics for complex business processes.

‍

Integration and Compatibility

Both Zoho CRM and Zoho Bigin support integration within the broader Zoho ecosystem, enabling connections to apps like Zoho Analytics, Zoho Books, and Zoho Inventory to streamline operations and automate repetitive tasks. They also integrate with popular party tools such as Google Workspace, Mailchimp, and Salesforce, ensuring compatibility with your existing software stack. However, Zoho CRM stands out with over 1,000 integrations and the ability to build custom workflows, making it a powerful tool for businesses that demand flexibility and depth. For those needing simple integrations, Zoho Bigin covers the basics, while Zoho CRM delivers a fully integrated, scalable solution for growing teams.

‍

Pricing and Plans

Zoho Bigin and Zoho CRM offer pricing models suited to different needs and growth stages. Bigin offers an affordable price starting at $7/user/month, appealing to small businesses wanting a cost-effective CRM with essential features. Zoho CRM, starting at $12/user/month, provides tiered plans that unlock advanced features like custom reports, automation, and broader integration as your business grows. Both platforms offer free trials and discounted annual subscriptions, giving companies the flexibility to explore before committing. For lean teams focused on simplicity, Zoho Bigin delivers strong value; for those needing full-scale CRM functionality, Zoho CRM is the right solution.

‍

Security and Data Management

Security and data integrity are critical, and both Zoho Bigin and Zoho CRM include strong protections such as encryption, secure hosting, and automatic backups. Zoho CRM goes further with features like two-factor authentication, IP restrictions, and role-based user permissions, offering advanced control over sensitive contact details and customer data. It also supports seamless data import/export and connects with external data platforms for effective business recordkeeping. While Zoho Bigin maintains solid security and compliance with GDPR and CCPA, its features are more streamlined. Regardless of platform, your organization can confidently manage and protect its system and customer information.

‍

Zoho CRM vs Zoho Bign Key Comparison Chart

‍

When to Choose Zoho Bigin

If your sales team currently manages contacts in spreadsheets, lacks a defined sales process, or just needs a simple CRM to get organized, Bigin is a great starting point.

Bigin helps small businesses make the most of their limited resources by providing efficient tools and features for managing sales and contact data.

You should consider Bigin if you are a small business looking to manage contacts, deals, and tasks efficiently. It is ideal if you want to track progress without the need for configuring a full CRM system. Bigin works well for those whose current “CRM” setup is a patchwork of spreadsheets and email threads. Additionally, if you prefer a tool that is easy to use and can be set up in just a few hours, Bigin is a great choice.

‍

When Zoho CRM Is the Better Choice

If your business is growing or already scaling and you’re looking for a flexible platform with deep functionality, Zoho CRM is built for long-term success.

Choose Zoho CRM if you need complex sales funnels and advanced features like lead scoring. Zoho CRM also enables you to nurture leads through automated email campaigns and sales processes, helping you build relationships and move prospects through the sales funnel more effectively. It is the right choice when you want to unify sales, marketing, and customer service under one system. Zoho CRM is ideal if you’re ready to customize reports, manage sales orders, and leverage analytics. Additionally, it provides strong automation capabilities to handle repetitive tasks and manual workflows efficiently. If your team requires a CRM that integrates seamlessly with ERP, finance systems, or tools like Google Workspace, Zoho CRM is the better option.

In either case, Brockbank Consulting’s Zoho development & customization services help you create systems that grow with your business and are tailored to your organization’s processes.

‍

Still Not Sure? Let’s Simplify Your Decision

Ask yourself:

Do I need simplicity or scalability?

Is my team tech-savvy or still adjusting to digital tools?

Am I ready for advanced reporting and dashboards?

Whether you’re leaning toward Zoho Bigin or Zoho CRM, our team can guide you to the right CRM based on your real needs—not just software specs.

‍

Why Businesses Choose Brockbank for Zoho Implementation

We’re more than certified consultants—we’re business growth architects.

With Brockbank’s CRM Accelerator Program, you get:

• Revenue-driven CRM strategies that align with your marketing and sales goals
• A clear, four-step implementation framework (Discovery → Design → Implementation → Support)
• CRM configurations that track sales, leads, contacts, deals, and more in one place
• Seamless integration capabilities across the Zoho products suite and beyond
• Future-proof systems that your users will actually adopt

One SaaS client went from disjointed spreadsheets and missed follow-ups to a custom-built Zoho CRM that delivered a 113% revenue increase in 6 months. Read more here.

Choosing a CRM isn’t just about software. It’s about aligning the right tools with your business processes, team capacity, and growth goals. With Brockbank Consulting, you can customize, streamline, and take full control of your customer journey.

Ready to Transform Your Business? Book a Free Consultation and unlock elite Zoho expertise today.